PSI Fair
The PSI Fair once again impressively demonstrated why it is considered an international pioneer in the field of promotional product management. With impressive numbers - 567 exhibitors from 29 countries and over 11,000 visitors from 69 countries - it provided the energetic start to the new promotional product year. A record that highlights the strong trans-European presence of PSI and its determined commitment to promotional innovations.
PSI Director Petra Lassahn finds words full of gratitude and enthusiasm: “The unprecedented positive response we have encountered confirms our vision to drive the repositioning of promotional products forward.” She sees in this success the result of a healthy and strong network of PSI partners.
Netherlands as the premier guest
It was a novelty at PSI: the partner country Netherlands. With its own special area - the Dutch Pavilion - the country demonstrated its innovative power at the fair. The pilot concept was considered a great success by the Dutch industry association PPP (Promotional Products Professionals).
"The great internationality was a huge advantage for us," emphasizes Joop van Veelen, chairman of the PPP. In times of sustainability debates and constantly changing legal frameworks and regulations at the European level, exchange on the international stage is essential.
Outlook on the future
Thus, PSI was able to start the new promotional products year off strong and once again proves to be a driver for innovation, collaboration, and sustainability in the promotional products industry. The anticipation for upcoming projects and challenges is palpable - PSI is ready to explore new paths and actively shape the future of the promotional products industry.